Before starting the work, a marketer should plan the placement of the main website elements according to the chosen concept. A detailed plan and prototype are created. Accordingly, this planning process is called prototyping.
Basic Principles and Useful Points
Most misunderstandings with clients usually occur during the creation of core page blocks. Proper and timely website page prototyping helps avoid future issues—there’s no need to redo work if key layout elements are approved in advance.
Building a structure helps create a rough layout of the page and the placement of its elements—this allows for timely identification and correction of errors. You could say that a prototype is the skeleton, the framework of the entire design, on which everything else is built.
When creating a layout, all main elements are considered right away, including the feedback form, contact information, header and footer, and the content area.
Online website prototyping helps save time, simplify future development, ease communication with clients, and plan intuitive navigation while later adding meaning and appeal. To do everything properly and effectively, it’s worth taking a website prototyping course.
The Prototyping Process
Typically, the process includes several key stages:
In the WAYUP courses , you’ll learn the main methods for creating layouts and discover website prototyping tools in Russian, which allow you to quickly draft and later bring your ideas to life. There are many tools—you can use standard graphic editors (Figma, Corel) or specialized online platforms (Axure, Mockflow, Flinto).
Types of Elements in a Layout
During the training, our courses explain the differences between types of prototype elements and how to implement them correctly in a structure. These include:
Each type of element is important and requires special attention, as well as proper interaction between them. Once the main sketches are complete, you must also maintain a consistent style across all pages: this includes not just color schemes and typography, but also the placement of certain buttons and blocks, and the overall appearance. A unified concept should be visible across all pages—unless it's a landing page.
In WAYUP courses, experienced professionals will teach you the fundamentals and secrets of prototyping—join the group and gain the skills you need for professional web design!