Copywriting is about information and advertising, UX writing is about clarity and intuition
Most web studios believe that a copywriter writes everything: product/service descriptions, brand news, 404 error messages, and email campaigns. The future may be about multitasking, but until we live in a perfect world, it’s better to split these tasks between two specialists.
The purpose of copywriting is to advertise and inform. The goal of UX writing is to make the interface intuitive and transparent, guiding the user through it. A good copywriter is a mix of marketer, editor, journalist, and sometimes even a psychologist. They know how to research, structure, and present product info in a way that addresses pain points and meets the needs of potential clients. A UX writer is a Product Designer who understands user habits and behaviors.
A copywriter creates:
A UX writer creates:
UX writing guides the user through the interface as if they opened a door, walked through it, and didn’t even notice it.
Good UX writing merges text and visual elements within the interface, making them inseparable and equally readable.
Rules of good UX writing
UX writing skills are worth developing for everyone involved in interface creation — especially those who deal with design and content: designers and writers.
Where can you learn it?
In the course Web Designer: Your Ticket to Thailand you'll learn how to create concise, accessible, and intuitive UI/UX writing for apps and websites. You’ll also complete 5 strong portfolio projects and learn how to earn $1000 freelancing.