Let’s imagine a creative workshop called “Email Marketing.” A cozy place where a strong, talented team works together. Everyone is inspired by one goal — to craft stunning email designs, launch effective campaigns, and lead your company to success. 

Every workday begins with a cup of fragrant coffee and an exciting creative process. Marketers plan strategies, designers pick colors and fonts, copywriters craft catchy subject lines, and testers with developers bring it all to life. But no matter how well the team works together, to be more productive, it’s worth using tools that help you design stylish emails. They’re like brushes in an artist’s hands — the key to creating masterpieces.

Selzy

This is a whole ecosystem of tools that help marketers with different tasks, including email design. Selzy is a must-have in your workshop — a tool that helps you sketch out your email campaigns. Thanks to its intuitive interface, both professionals and beginners can work with it easily. You don’t need to be a designer or know HTML — everything is simple and user-friendly.

To create an eye-catching email for your marketing campaign, just make a few simple strokes:

  • choose a ready-made template and structure your email;
  • arrange buttons and text where needed using the drag-and-drop editor;
  • add your content and insert links.

See? Nothing complicated — just creativity and a touch of inspiration.

Selzy offers over 140 email templates that can be mixed and matched. You can also add GIFs, stickers, and choose from a library of 800,000+ free images.

Canva 

This tool is perfect for marketers, designers, bloggers, and SMM specialists. Canva is like the paint that brings your creative workshop to life. 

With this graphic editor, you can create images, banners, presentations, newsletters, business cards, and even edit photos and videos. Just like Selzy, Canva’s intuitive interface makes it easy for beginners in design or marketing. Its library includes plenty of ready-to-use templates for email newsletters, blogs, and ads — all easily customizable.

One of Canva’s unique features is the ability to save your brand styles — so with just one stroke, you can adapt your email design to your brand guide. And teamwork in Canva truly feels like collaborating in a creative studio.

Figma

Figma is a graphic design tool used by designers to create websites, web apps, presentations, social media posts, banners, and email mockups. It gives you complete creative freedom — like holding a color palette and a blank canvas ready to paint.

The platform’s key feature is the ability to work directly in your browser and collaborate in real time: the designer adjusts colors, the copywriter adds text, and the marketer reviews the final composition.

Figma includes a library of fonts and colors to experiment with. Thanks to UI kits, the process of creating emails becomes faster and more structured. However, you can only create a beautiful layout here — to actually send it to your audience, the template should be exported to Selzy, Mailchimp, or similar tools.

Conclusion

We hope you enjoyed visiting the creative workshop of “Email Marketing.” Hopefully, you found inspiration and learned something useful. When crafting your email campaigns, remember: visual design matters. In a world that values beauty, your email’s appearance can make all the difference. So, choose the right tool — and start creating your own masterpieces.